Resume

Work
Experience

2025 - present

Creation and management of brand guides
Working with an external brand agency to refine our brand tone of voice during a brand refresh in 2025
Creation and management of induction packs, creds decks, elevator pitches and other brand assets that can be used for client-facing presentations, often working with exec level colleagues
Co-creating marketing campaigns and steering content ideas in line with our brand identity
Producing, collaborating, managing and delivering all content from blogs to video and LinkedIn content to deadlines
Reporting on content to fuel data-driven decision making
Internal brand comms
Commisioning and managing videographers for large-scale projects
Unofficial line management of external press officer

2024 - 2025

Managing the marketing content calendar, creating copy and visual assets, and LinkedIn community management
Ideation, writing, proofreading, and TOV suggestions for the blog section
Creating collatoral in brand with our look and feel to hand out at conference stands
Filming, editing videos in Premiere Pro, uploading video content to fit with our brand strategy, YouTube management
Building workflows, automation & process improvement
Creation + proofreading of case studies

2022 - 2024

Writing, proofreading and editing copy to strict brand guidelines to increase sales and connect with readers
Researching and highlighting information about the home for the 'Home Truths' section, aiming for transparency without discouraging bookings
Researching and highlighting any costs in the 'Additional Fees' section
Curating images so the best photo is in the hero position and the gallery has a natural flow

2021 - 2022

Copywriting; adapting press releases into marketing copy for ecomms and web
Providing CMS website support (Drupal)
eCRM assistance by managing weekly campaigns, sourcing approved assets, creating targeted mailers and building audiences in Salesforce
Marketing events with a SEO focus (keywords, H1, H2 tags).

2018 - 2020

Building and scheduling weekly ecomms in Salesforce whilst coordinating with venue marketing managers nationwide to grow our newsletter subscriber rates
Reporting monthly open rate/click rate statistics and ROI per campaign
Interpreting stats, identifying customer insights, addressing new opportunities and helping to develop the on-going retention strategy across website and email marketing channels.
Split testing under O2 brand guidelines in an effort to improve open rates

2017 - 2018

Editor of the blog channel; using PR to further expand our content and offer customers and fans an innovative insight into “behind the scenes” content that only we can offer as venues.
Involved in capturing content, copywriting, phone and in person interviews and band bios
Proof and sign off weekly and monthly email marketing campaigns (newsletters, solus, pre-gig)
Updating front page assets in Drupal to ensure all events were advertised in the best possible position based on ticket figures
Building my share of 4500 events yearly in CMS (LiNCS)

2016 - 2017

Planning and implementing social strategies with content across Facebook, Twitter, Instagram, Pinterest, Google+, Snapchat and LinkedIn
Project managing a rebrand and writing guidelines for a more focused approach to digital and physical marketing
Focussing on SEO by updating our WordPress site with keyworded product descriptions
Writing, proofreading and editing weekly blog and recipe posts to help with SEO
Coordinating with staff and management to create monthly offers that would push products that weren't performing as well
Writing, proofreading and editing weekly newsletters in Mailchimp. These ranged from competitions to promotions and the introduction of new products
Writing content for brochures and packaging